Richter, Toralf and Hempfling, Gabriele (2003) Supermarket Study 2002. Organic Products in European Supermarkets. FiBL-Studie. Forschungsinstitut für biologischen Landbau, Frick.
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Summary in the original language of the document
The study describes the current situation of the organic markets in 11 European countries (Austria, Belgium, Denmark, Finland, France, Germany, Italy, The Netherlands, Sweden, Switzerland, UK) and the main development paths of retail chains referring organic products. In special it should light up the role of the retail chains within the national organic markets.
National case studies on the main retailing sellers of organic products point out the currently used marketing approaches and measures to sell organic products as well as the structure of marketing organisation for the organic product lines within the companies.
Summary translation
Die Studie beschreibt die Vermarktung von Bioprodukten im konventionellen Einzelhandel in Europa. Dabei wurden elf europäische Länder näher untersucht. Das Resultat: Supermärkte gewinnen als Vermarkter von Bioprodukten weiter an Bedeutung. Vor allem in Ländern, in denen marktführende Unternehmen des Einzelhandels sich explizit mit dem Thema Bioprodukte profilieren, können überdurchschnittlich hohe Bioumsatzanteile erzielt werden. Die Untersuchung in den Ländern Deutschland, Österreich, Schweiz, Dänemark, Schweden, Italien, Finnland, Niederlande, Belgien, Frankreich und Grossbritannien wurde im Jahr 2002 durchgeführt.
| EPrint Type: | Book |
|---|---|
| Keywords: | Sozioökonomie, Statistik, Trendstudien Handel, Vermarktung, Bioprodukte, organic markets, organic products, |
| Agrovoc keywords: | Language Value URI German - Deutsch Statistik http://aims.fao.org/aos/agrovoc/c_49978 German - Deutsch Vermarktungsform -> Marketingtechnik http://aims.fao.org/aos/agrovoc/c_4625 |
| Subjects: | Food systems > Policy environments and social economy Food systems > Markets and trade |
| Research affiliation: | Switzerland > FiBL - Research Institute of Organic Agriculture Switzerland > Society > Economics & market |
| Related Links: | http://www.fibl.net/shop/show.php?sprache=DE&art=1285, http://www.fibl.org/forschung/sozio-oekonomie/index.php |
| Deposited By: | Richter, Dr. Toralf |
| ID Code: | 8356 |
| Deposited On: | 28 Apr 2006 |
| Last Modified: | 16 Mar 2022 14:34 |
| Document Language: | English |
| Status: | Published |
| Refereed: | Not peer-reviewed |
Available Versions of this Item
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Supermarket Study 2002. Organic Products in European Supermarkets. (deposited 14 May 2004)
- Supermarket Study 2002. Organic Products in European Supermarkets. (deposited 28 Apr 2006) [Currently Displayed]
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