Pedersen, Susanne; Aschemann-Witzel, Jessica and Thøgersen, John (2017) Consumers’ evaluation of imported organic food products: The role of geographical distance (only abstract - complete manuscript will follow, when published). Appetite, X, X-X. [Submitted]
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Abstract
Country-of-origin (COO) effects and consumer evaluation of organic food products are rarely studied as a whole. Thus, how consumers evaluate imported organic products is under-researched. The aim of this study was therefore to investigate organic consumers’ preferences for imported organic food products from different origins and the underlying reasons for these preferences, including how COO preferences depend on the consumers’ geographical distance to the COO. We applied a multi-method approach which consisted of in-store interviews (N = 255) and focus groups (six, N = 38) with organic consumers in three German cities located in the north (Hamburg, close to Denmark), west (Münster, close to The Netherlands) and south (Munich, close to Austria). A content analysis of the data reveals that organic consumers prefer imported organic products from geographically close locations. The primary reasons reported are the negative effects of transportation, trust in standards, and image of the country of origin. This study adds to our knowledge of both consumer evaluation of imported organic food products in general and of regional differences in the evaluation of products from different countries. Implications for exporters of organic food products are discussed, underlining the importance of building trust and supporting a positive country image, especially in geographically close export markets.
| EPrint Type: | Journal paper |
|---|---|
| Subjects: | Food systems > Food security, food quality and human health Values, standards and certification > Consumer issues |
| Research affiliation: | Denmark > AU - Aarhus University Denmark > Organic RDD 2.2 > SOMDwIT |
| Deposited By: | Pedersen, Dr. Susanne |
| ID Code: | 32710 |
| Deposited On: | 09 Apr 2018 08:27 |
| Last Modified: | 09 Apr 2018 08:27 |
| Document Language: | English |
| Status: | Submitted |
| Refereed: | Submitted for peer-review but not yet accepted |
| Additional Publishing Information: | Deliverable 1.4 (b). Journal article. |
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